Ep. 103 Bryan Williams, Squirrel Solutions
/Show Notes
This conversation with Bryan Willimas of Squirrel Solutions explores what happens when values stop being words on a wall and become standards we choose to live under.
Bryan shares the six core values that have emerged through marriage, parenting, entrepreneurship, and years of intentional reflection. Rather than describing values as aspirational labels, he argues they should function as a "north star"—guiding decisions at work, at home, and everywhere in between.
We also explore why organizations struggle with values, why single-word values often fail to change behavior, and why meaningful conversations begin only after we define what those words actually mean. Communication, integrity, presence, kindness—all of them require shared understanding before they can become shared practice.
If you're a leader, parent, entrepreneur, or simply someone trying to live more intentionally, this conversation offers a thoughtful reminder:
Your values aren't what you write down.
They're what the people closest to you experience.
In this episode we explore:
Why core values should serve as a "north star," not a checklist.
The six values Bryan intentionally lives by:
Be a Good Neighbor
Be Meaningfully Present
Know Your Why
Never Stop Growing
Keep Your Word
Follow the Truth.
Why personal values and professional values shouldn't be different.
How children often become our greatest leadership coaches.
The difference between standing over truth and standing under it.
Why one-word values often fail inside organizations.
How defining what a value actually means creates stronger teams and better relationships.
The role legacy, self-reflection, and intentional living play in leadership.
