Ep. 076 Mohamed Mejbar Caribou Coffee CEO MENAT

Show Summary

In this conversation, I sit down with Mohamed Mejbar CEO for the Middle East, North Africa and Turkey Regions for Caribou Coffee for a deeply honest reflection on leadership, values, and what happens when experience, responsibility, and reality collide.

We explore how core values like spirituality, family, and fairness show up differently when you move from large, highly structured organizations into smaller, entrepreneurial environments. Mohamed speaks candidly about culture, leadership calibration, financial dynamics, and the quiet emotional weight that comes with being “the one at the helm.”

This is a conversation about living your values — not as slogans, but as daily decisions. About what happens when your values are tested. And about the importance of revisiting them as life, leadership, and circumstances evolve.

What this episode explores

  • How Mohamed identified his core values: spirituality, family, and fairness

  • Why values can be easier to practice in large corporations — and harder in smaller businesses

  • The leadership style transition of moving from CFO to CEO

  • Talent and the hidden cost of leadership decisions

  • Fairness and values-driven discomfort

  • Culture without structure — and why good intentions aren’t enough

  • The emotional isolation that can come with senior leadership

  • Why revisiting your values may be essential at each new chapter of life

  • How reflection, perspective, and conversation keep values alive