Ep. 068 Matthew Horkey - YouTuber, Author, Speaker

🎙️ Show Notes

In this captivating conversation, Dr. Matthew Horkey shares his extraordinary journey from chiropractor to world-traveling wine expert and YouTube creator. What began with a childhood curiosity about “communion wine” grew into a lifelong pursuit of travel, taste, and meaning.

Together, we explore:

  • How a chance viewing of Sideways sparked his fascination with wine.

  • The practical lessons he learned from seven years traveling the globe and tasting thousands of wines.

  • The role of core values—and how knowing yours shapes every decision and outcome.

  • Why curiosity might be the ultimate value that sustains purpose and creativity.

  • How values reveal themselves in winemakers, regions, and even in the character of a bottle itself.

  • The unseen discipline behind wine competitions, content creation, and global judging.

  • Reflections on mentors, humility, and what it means to keep showing up—no matter what.

At its heart, this episode isn’t just about wine; it’s about the human pursuit of alignment—between who we are, what we value, and how we live it every day.